Custom Builds
When the site needs to do something a CMS template cannot. Hand-coded HTML/CSS/JS, headless deployments, edge-rendered. Best for marketing sites, founder portfolios, application interfaces.
Service · Web Design & Development
Sites built for conversion. Not for design awards.
Custom builds, Shopify, WordPress, headless. Performance-budgeted from the first pixel. Accessibility-compliant. Mobile-first. Built to be maintainable by humans who do not write code.
What we build
The right stack for what you are building.
We do not have a default stack we push onto every project. The right answer depends on your maintenance capacity, traffic, and what you actually need.
Shopify
For e-commerce. Theme development, custom apps, checkout optimization, conversion-focused product page work. Including Shopify Plus where scale justifies it.
WordPress
For content-heavy sites and businesses with non-technical content editors. Custom theme development, performance optimization, security hardening.
Conversion Optimization
A/B testing, funnel analysis, page-level optimization. Almost any site has 20-40% conversion lift available; we find it.
Performance Engineering
Core Web Vitals optimization, image and font optimization, edge caching, lazy loading. Performance compounds with SEO and conversion.
Accessibility (WCAG 2.1 AA)
Built in from the start, not retrofitted. Real screen reader testing, real keyboard navigation, real ADA compliance. Reduces litigation exposure significantly.
Frequently asked
Honest answers about web design.
Custom build, Shopify, or WordPress?
Depends on what you are building. E-commerce: Shopify is usually right. Marketing site with a blog and case studies: custom or headless CMS. Heavy content / publication: WordPress or headless. We pick based on your maintenance capacity and traffic, not based on what we want to build.
Do you do ADA / accessibility compliance?
Yes. ADA litigation against US business sites is real and growing. We build to WCAG 2.1 Level AA from the start, not as a retrofit. Accessibility audits before launch are standard.
How much does a website cost?
Range: $5K-$50K depending on scope. Marketing site: typically $8K-$20K. E-commerce: $15K-$40K. Custom application work: $30K+. We price based on actual scope; specifics on the discovery call.
How long does a build take?
6-12 weeks for a typical marketing site. Faster if scope is tight; slower if custom integrations or deep content migration is required. We give realistic timelines, not optimistic ones.
Do you handle ongoing maintenance?
Yes, on retainer. Most marketing engagements include site maintenance, security patches, content updates, performance monitoring, accessibility re-audit. Standalone maintenance also available.
Build a site that converts.
One discovery call. We will scope realistically and tell you honestly whether the build you are imagining is the build you actually need.